Social Commerce Platform
Built on Django & Cloud
Infrastructure
We architected and delivered a full-scale social commerce platform enabling peer-to-peer product discovery, live selling, and seamless checkout — built with Django, deployed across AWS with containerised microservices, end-to-end CI/CD pipelines, and an AI-driven recommendation engine.
A Verified Marketplace for India’s Creators & Small Businesses
Surabhi.io is a social commerce marketplace that bridges the gap between India’s vast network of small sellers — weavers, artisans, sculptors, farmers, and independent brands — and digital consumers. The platform enables direct selling, creator collaborations, and community-driven commerce without requiring technical expertise from sellers.
The platform integrates natively with India Stack infrastructure: UPI for payments, ONDC for last-mile logistics, and Aadhaar-based verification for a trusted, fraud-resistant network.
“India’s social commerce market is projected to reach $1 trillion within this decade. Surabhi.io is purpose-built for this inflection point — giving small sellers the same digital reach as large e-commerce players, without the complexity.”
Small Sellers Locked Out of the Digital Economy
India has millions of skilled artisans, traditional craft-makers, and micro-entrepreneurs whose products deserve a global audience. Yet the existing e-commerce infrastructure — dominated by Amazon, Flipkart, and aggregators — creates more barriers than opportunities for these sellers.
No Online Presence
Weavers, sculptors, and farmers lack the technical literacy to manage websites, product listings, or SEO.
Middlemen Capture Margins
Intermediaries aggregate products and resell online at 2–4× markups, leaving original creators with minimal profit.
Platform Complexity
Onboarding on Amazon or Flipkart requires extensive documentation, compliance, and technical setup — inaccessible to small sellers.
No Creator Economy Access
Small businesses cannot tap influencer and creator networks to drive discovery or viral marketing campaigns.
Full-Stack Platform Engineering, End to End
DeepTechComputing designed and delivered the complete Surabhi.io platform — from backend architecture to cloud infrastructure — with a focus on simplicity for sellers and scalability for growth.
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01
Django Backend with Microservices Architecture
Core platform built on Django REST Framework, decomposed into independently deployable microservices for user management, product catalogue, payments, and order tracking.
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02
UPI & ONDC Integration
Native UPI payment rails for instant, zero-friction checkout. ONDC protocol integration for last-mile delivery routing through local logistics partners — no owned warehousing required.
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03
AWS Deployment with Containerised Workloads
All services containerised with Docker and orchestrated on Kubernetes (EKS), enabling horizontal scaling during peak loads. Multi-AZ deployment for 99.9% uptime SLA.
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04
End-to-End CI/CD Pipelines
Automated build, test, and deployment pipelines with GitHub Actions and ArgoCD. Reduced deployment cycle from weeks to hours, enabling rapid iteration.
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05
AI-Driven Recommendation Engine
ML-based personalisation engine using collaborative filtering and content-based signals to surface relevant products, increasing average session depth and conversion rates.
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06
Self-Onboarding for Sellers
Streamlined seller onboarding flow requiring minimal input — no complex cataloguing or compliance forms. Sellers go live in under 30 minutes.
Cloud-Native Stack Overview
The platform is built on a modern, composable architecture designed to scale with India’s social commerce growth trajectory.
Multi-Stream Revenue Architecture
We engineered the platform’s billing and monetisation layer to support multiple revenue streams from day one, ensuring commercial flexibility as the marketplace scales.
Early Traction & Validated Growth
The platform launched with measurable early traction, validating the product-market fit hypothesis and securing institutional partnerships for rapid seller onboarding.
A partnership with PricewaterhouseCoopers (PWC) is facilitating onboarding of 3,000+ sellers from Uttarakhand through the Government’s Rural Business Incubator Programme.
The Founding Team We Supported
Our engineering teams worked in close collaboration with Surabhi.io’s co-founders and in-house developers throughout the product lifecycle.